As a devoted mom, I have always appreciated your brand, but my admiration extends beyond the usual reasons. Your commitment to fostering an inclusive environment for both shoppers and employees is truly commendable.
On April 19, you made headlines by reaffirming your policy that allows transgender customers and team members to access restrooms and fitting rooms that align with their gender identity. By doing so, you became the first major retailer to take such a firm public stance. In a time when your name has been in the spotlight for what some call a public relations challenge, I, as a queer mother, want to express my unwavering support.
I am grateful for your resilience amidst protests and boycotts. Your determination to create a safe space for all is noteworthy and necessary. The statistics surrounding the injustices faced by transgender individuals are staggering. A recent survey indicates that:
- 90% of transgender individuals experience harassment or discrimination in the workplace.
- 29% face harassment from law enforcement.
- 57% encounter rejection from their families.
- The unemployment rate for transgender individuals is double that of the general population, with people of color facing an even steeper divide.
- Transgender individuals are four times more likely to live on an annual income of less than $10,000.
Tragically, in 2016 alone, eight transgender individuals were murdered in the U.S., three of which occurred in Texas. Data shows a rise in calls to national and local LGBT and trans-specific suicide hotlines in areas where bathroom access is contested.
Throughout the years, you have consistently championed diversity and inclusivity, emphasizing that “Everyone deserves to feel like they belong. You’ll always be accepted, respected, and welcomed at Target.” This message is crucial in today’s climate.
Thank you for offering designer items at prices accessible to middle-class families. I appreciate having access to Starbucks while I shop; this mom needs her caffeine fix! Your stores serve as a one-stop destination for everything from birthday gifts to essential household items. Your clean, well-organized stores, staffed by friendly associates, make shopping a pleasant experience.
Most importantly, I want to express my gratitude for your role as a trailblazer in social justice. Your efforts contribute to making this queer mom feel secure and valued.
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In summary, Target, your commitment to inclusivity and social justice shines brightly. As a queer mother, your efforts to ensure a welcoming space resonate deeply with me, and I truly appreciate your ongoing advocacy.