An online retail site recently drew significant backlash for its offensive portrayal of plus-size shorts. The photo featured a slender model awkwardly squeezed into one leg of the shorts, completely ignoring the fact that these items are designed for plus-size individuals. This absurd representation not only undermines the needs of plus-size shoppers but also perpetuates harmful stereotypes around body size.
Every day, plus-size individuals face criticism and negativity from online trolls who claim to be experts in health or nutrition. They often argue against celebrating body diversity, but the reality is that everyone deserves to wear clothing that fits them comfortably, regardless of size. The choice made by this retailer to showcase a petite model in such a demeaning manner is not only disrespectful but also indicative of a broader issue of body shaming in fashion.
The retailer in question, Wish, is selling these faux leather plus-size shorts at a low price of $10. While this might seem appealing for someone in the target demographic, the misleading promotional image fails to give potential buyers a realistic idea of how the shorts would actually look on their bodies. Instead of hiring a model who fits the size, they opted for this ridiculous presentation which serves no purpose other than to mock.
Critics quickly pointed out the insensitivity of the advertisement, with plus-size fashion designer Laura Bennett speaking out on social media. She expressed her discontent, stating, “These shorts should be modeled on two plus-size legs, not a petite figure crammed into one leg.” Bennett emphasized the importance of allowing consumers to see how clothing fits on bodies similar to their own before making a purchase. Who would buy these shorts after seeing that representation? It’s a failure in marketing at its worst.
Although the shorts have since sold out, the offensive image remains on Wish’s website, prompting calls for its removal. The photo serves only to humiliate those it should be catering to, and it’s hard to believe that it would lead to any sales.
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In summary, the recent incident involving the plus-size shorts image on Wish highlights the ongoing issue of body shaming and the importance of representing individuals of all sizes accurately in fashion marketing.