Target is a staple in our weekend routine. My little one recognized the iconic red bull’s-eye logo before she turned two. Rainy day? Target it is. Boredom? Off to Target. Just need toothpaste and paper towels, but somehow end up with linens, popsicles, a hula hoop, and a three-ring binder? Target is the answer. After countless trips, I’ve noticed some distinct types of parents who frequent this beloved store.
1. The Fitness Fashionista
Clad in matching, snug workout gear, this parent looks ready for a gym session—though you won’t find her breaking a sweat anytime soon. Sporting knee-length yoga pants with a vibrant teal stripe that complements her moisture-wicking tank, she sips on a venti iced coffee while shopping in the athletic wear section. Don’t be surprised if she’s child-free, but her cart is filled with kid essentials.
2. The Solo Dad
This dad can usually be spotted in the toy aisles, clearly having a fun day out with his kids. They often wear pajamas, clutching new toys and enjoying Icees, regardless of the hour. As he navigates the store with a two-seater cart, he makes race car sounds and might even serenade his kids with songs from their favorite movies, all while keeping an eye on the electronics to entertain them for a moment.
3. The New Father
Often seen wandering the baby supply aisle looking a bit lost, this dad clutches a list from his partner, struggling to keep track of items like a jumbo box of diapers and a cake. He peers at the array of bottles and asks fellow shoppers about something as simple as lanolin, showcasing the bewilderment that comes with new parenthood.
4. The Sleep-Deprived Parent
These parents typically show up early on a Saturday, looking as though the day has already worn them down. Sporting the same shirt they slept in, they may have a bit of mascara smudged under their eyes. After a caffeine break at Starbucks, they take their time strolling through the aisles with kids riding in the cart, leaving a trail of snacks behind them.
5. The Last-Minute Gift Shopper
On a typical Saturday around noon, this mom rushes through the princess aisle, questioning her daughter about their friend Madison’s preferences. As her little one gets distracted by princess crowns, she mutters to herself, grabs an Elsa doll (even if it’s overpriced), and quickly moves on to escape the aisle chaos.
6. The Rookie with the Double Cart
Excited about utilizing the two-kid cart, this mom envisions a fun outing. However, she quickly discovers maneuvering it is a challenge. As her children bicker and one attempts to climb out, she navigates the aisles with difficulty, causing minor chaos along the way. After a few close calls, she decides enough is enough and vows never to use that cart again.
I’ll admit it: I identify with the sleep-deprived parent. Every weekend is a ponytail and t-shirt day for me, with my kids scattering snacks all over the store.
What types of parents have you noticed on your Target runs?
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Summary
Target is a popular destination for parents, each embodying different shopping personas, from the fitness enthusiast to the last-minute gift shopper. Understanding these archetypes can make outings more relatable and enjoyable for everyone.