Fans of Mad Men, rejoice—Don Draper was indeed the mastermind behind that legendary Coca-Cola commercial. This revelation comes directly from the show’s creator, Matthew Weiner, who recently discussed the series’ much-anticipated finale with author Sarah Evans at a public event.
Key Takeaways from Their Conversation
- The Iconic Ad: It’s official—Don’s creativity birthed the most memorable Coke advertisement ever. Picture him, surrounded by fellow retreat-goers on California’s scenic coast, as he smiles at the thought of the 1971 “Hilltop” ad that became a cultural touchstone. Weiner confirmed that this was Don’s brainchild, pondering, “Why not conclude the series with the greatest commercial ever made?”
- Rejecting Cynicism: Some critics suggested that the finale’s tie-in to consumerism was a cynical twist. However, Weiner clarified that the original Coke ad was groundbreaking and optimistic, not ironic. “Five years before that, black and white people couldn’t even appear together in an advertisement! To think that someone enlightened could create something pure is beautiful,” he asserted. The ad conveyed positivity, and Weiner believes it should not be viewed through a modern, cynical lens.
- Symbolism of Sorrow: The character Leonard, who weeps during a therapy session, serves as a profound symbol of the estranged post-war man. Weiner expressed his desire for viewers to recognize themselves—or aspects of Don—in Leonard’s vulnerability. “I wanted to convey the idea of recognition and connection,” he explained.
- Joan’s Unexpected Journey: Weiner admitted surprise at Joan’s evolution into a self-assertive single mother, making decisions that reflect her personal growth. “I thought she would go through with the abortion,” he confessed. Instead, she becomes a figure of empowerment, choosing to assert her worth and navigate her career as a woman in a man’s world.
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In summary, Weiner’s reflections on Mad Men reveal the depth and intention behind its characters and themes. From Don Draper’s iconic ad to the poignant moments of vulnerability, the series remains a timeless exploration of identity, connection, and the human experience.