In 2022, the approach to baby registries has evolved significantly, especially among new parents. According to a recent survey, many expectant moms are rethinking their registries in light of pandemic-related challenges, opting to register and shop earlier to sidestep supply chain disruptions. Gen Z parents, in particular, are showing distinct preferences, leaning towards fewer retailers and requesting a more streamlined selection of items.
The survey revealed that a remarkable 75% of expecting parents create a baby registry, but their curation process is changing. While the classic registry staples remain, there’s a noticeable shift towards essentials like diaper rash cream and wipes, rather than just fun gadgets. As a result, 84% of parents are focusing on must-have items over the optional extras.
In March 2022, we surveyed over 1,800 women in the U.S. who are either pregnant or have a baby between 0 to 6 months old, comparing their responses to a similar 2020 survey. The findings clearly indicated that parents are prioritizing practicality in their choices. For those interested in further insights, check out our other blog post here for more about parenting trends.
Overall, the trends point to a shift toward necessity over luxury in baby registries. As parents navigate this new landscape, they can also refer to authoritative resources, such as this guide on home insemination or the Genetics and IVF Institute for comprehensive information on their journeys.
In summary, the baby registry landscape of 2022 reflects a more practical approach, driven by the experiences of new parents who are adapting to changing circumstances. As they prioritize essentials, registries are becoming more functional and focused, catering to the needs of modern families.