Hello, I’m the mom who finds the Pandora commercial utterly ridiculous. Please tell me I’m not alone in this sentiment.
I can be a bit jaded at times, leaning more towards logic than emotion. However, I genuinely don’t grasp the hype surrounding this ad. Moms are flooding Facebook with comments like, “This will warm your heart!” and “I promised not to cry, but here I am, in tears.”
In the commercial (see above), we watch six women standing with their blindfolded children, who are instructed to “find their own mom” using their “intuition.” Cue the sentimental music, loving looks, and a few tears from the mothers.
Instead of feeling touched, I felt a wave of nausea. Here’s why:
- The mothers are dressed in completely different styles—long-sleeved sweaters, flowy blouses, fitted shirts, and dresses. Do you really think the kids wouldn’t remember what their moms were wearing?
- Their hairstyles vary significantly—some have short and curly locks, while others sport long, straight hair or ponytails. Seriously? The first child feels for her mom’s hair. How is this “intuition” again?
- The ad features countless camera angles and cuts. In the film industry, this means numerous chances to capture the perfect moment. If a kid doesn’t perform correctly the first time, they can easily recreate the scenario. It all feels incredibly staged.
- Honestly, who can’t recognize their own mother by touch? I bet most people could identify their parents, partners, best friends, and even pets while blindfolded. It’s not exactly miraculous, especially for those who are familiar with their features.
I can’t help but wonder how many mothers will be asking for a Pandora bracelet this Mother’s Day. How many fathers will be tricked into spending a fortune to show their wives how unique and special they are?
Let’s run through this scenario again, but this time, let’s use just one continuous take. Have the moms wear identical outfits with their hair pulled back. Then we can see the kids make a beeline for their own mothers. Then, maybe we could consider calling it “intuition.” Until then, I’m labeling this as crafty yet completely contrived marketing.
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Summary
In summary, the Pandora commercial, while beloved by many, leaves me feeling skeptical due to its staged nature and lack of authenticity. The portrayal of “intuition” in recognizing mothers seems exaggerated and unrealistic, leading to a cynical interpretation of marketing tactics aimed at emotional manipulation.