Lane Bryant Takes a Stand Against Victoria’s Secret Angels

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During our recent vacation, I found myself trailing my middle-schooler like a dedicated photographer. She passed me her phone and insisted I capture her diving into the pool, lounging in the sun, and sipping smoothies beneath a shady tree. It was a blast! However, a quick peek at my Instagram feed later that night revealed that she wasn’t the only one busy curating a collection of perfectly staged “not staged” swimwear photos. After all, if it’s not on Instagram, did it really happen?

As the week progressed, my feed morphed into what could only be called “Instagram: The Swimsuit Edition.” I commend the confidence of these young women, but my heart sank as I read the comments beneath their bold images: “you’re a stick,” “go eat something,” “hottie with a body,” “skinny mini,” “find food,” “stop ur so skinny,” “literally body goals,” and “you’re so skinny and ripped.”

I couldn’t help but think, here we go again.

The pressure to look good in a bikini isn’t new—it’s something nearly everyone has faced. However, the added pressure of social media amplifies it significantly. This is where Lane Bryant’s #ImNoAngel campaign comes into play, aimed at celebrating women of all shapes and sizes while challenging conventional ideas of beauty. Launched recently, the campaign showcases curvy models like Samantha Rivera—recognized for her groundbreaking work in the fashion industry—wearing pieces from Lane Bryant’s Cacique collection.

The campaign has attracted criticism for seemingly targeting Victoria’s Secret and its idealized angels, but the body-positive message has gained traction on platforms like Twitter and Instagram. Women and girls alike are embracing the #ImNoAngel hashtag, demonstrating that beauty can be diverse and that self-esteem doesn’t hinge on fitting within a narrow mold.

Samantha shared her thoughts with Today, stating, “We’ve had young girls approach us and express their gratitude, saying we’ve transformed their views on body image. It’s incredibly emotional. We’re making a difference by emphasizing that perfection is a myth.”

While this may be an overstatement, it still represents a positive step forward. Countless girls still view Angels as their ultimate body aspirations. Nevertheless, the #ImNoAngel initiative is a significant move towards inclusivity.

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In summary, the #ImNoAngel campaign by Lane Bryant highlights the need for body positivity and challenges traditional beauty standards. While the journey is ongoing, this initiative is a step toward fostering a more inclusive perspective on beauty.