When news broke on social media about Kat von D naming one of her lipsticks “Underage Red,” my initial reaction was, “Why didn’t I think of that first?” Sure, the name is provocative, but I’m puzzled as to why it’s prompted such outrage. As a parent of a 12-year-old girl, I find it perplexing. Since Chanel introduced “Vamp” in 1995 and Nars launched the wildly popular “Orgasm” blush, cosmetics brands have increasingly embraced playful and daring names. Consider MAC’s “Nymphette,” Urban Decay’s “Pussy Galore,” and the cheekily named chocolate brown eyeshadow “Backdoor.” The marketing strategies are all about boldness and creativity.
In response to the backlash, Kat von D took to Facebook to clarify her choice, asserting that “‘Underage Red’ is not merely a girly pink; it’s a bold, unapologetic red. To me, it embodies feminine rebellion. The claims that my makeup line degrades women contradict everything I stand for. If the term ‘underage’ evokes negative thoughts for you, I urge you to reflect on your perspective. Such negativity can inflict real harm. Therefore, I will not compromise my integrity or creative expression. I will not withdraw ‘Underage Red’ from my collection, and this is not an apology.”
Cheers to Kat von D! While I’m eager to rush to Sephora for this nostalgic lipstick, it’s currently sold out, which isn’t surprising. I wonder if they still stock Stiff Stuff.
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In summary, Kat von D’s lipstick name has sparked considerable debate, but it ultimately reflects a spirit of rebellion and creativity rather than a promotion of negativity.