The statistics surrounding multi-level marketing (MLM) businesses are nothing short of grim. Discussions about these ventures among moms often escalate quickly—those who are selling will staunchly defend their success, while skeptics are quick to label it a scam. A glance at the comments section of any article about MLMs reveals the heated debates.
However, the cold, hard truth is that the vast majority of women who embark on this journey end up losing money—an astounding 99% of them. This staggering figure isn’t the opinion of a disgruntled former consultant; it comes from a report prepared for the Federal Trade Commission (FTC) by Jon M. Taylor, MBA, Ph.D., of the Consumer Awareness Institute. What’s more infuriating is the misleading information often used to lure potential consultants into these schemes, encouraging them to ignore their valid concerns about financial loss.
In Taylor’s findings, MLM leaders frequently cite a fabricated statistic regarding the failure rates of small businesses—claiming it’s around 90-95% as a way to downplay the actual dismal performance of MLMs. However, according to the Small Business Association (SBA), 44% of small businesses endure for at least four years, and 31% make it past seven years. The National Federation of Independent Business (NFIB) reveals that over the lifespan of a business, 39% turn a profit, 30% break even, and 30% incur losses. This results in a cumulative success rate of 64%—a far cry from the false numbers presented by MLM promoters.
The reality for MLM participants is stark: over 99% of them lose money. In other words, fewer than one in a hundred MLM participants actually see a profit. Your chances of making money are better at a gambling table in Las Vegas, and you won’t jeopardize your valuable relationships in the process. Taylor cautions against gambling as well, but the odds are telling.
The financial pitfalls become even clearer when looking at specific MLMs like LuLaRoe. Women entering this venture typically invest around $5,000 initially, and then they must purchase at least 33 new pieces each month to remain active. An analysis by Quartz indicates that even if a retailer sells 30 pairs of leggings each week, it would take nearly three months just to recoup that initial investment. Plus, with ongoing inventory costs, it could stretch further before they see any profit.
One former consultant, Rachel, shared her struggles with CBS News, revealing she accrued over $7,000 in debt and was left with excess inventory that even fellow consultants wouldn’t buy. Many consultants resort to credit cards or even GoFundMe campaigns to cover these costs, driven by desperation. The real tragedy lies in how these companies exploit individuals who are genuinely seeking financial stability while hoarding the majority of the profits.
The situation worsens as more consultants join the ranks. Jessica, a stay-at-home mom from California, became a LuLaRoe consultant after a friend’s glowing endorsement. Initially, she thrived, earning between $18,000 and $24,000 monthly with seven consultants under her wing. However, the consultant count surged to over 80,000 by early 2017, leaving her with a staggering $20,000 in unsold inventory. She realized the orders she received were skewed, with only a few items selling quickly, while the rest languished. Faced with mounting debt, she ultimately decided to cut her losses.
This narrative isn’t solely about LuLaRoe—it reflects a broader trend of MLMs targeting women looking for financial independence. Their model is particularly risky since consultants must maintain a substantial inventory, unlike other MLM structures. As noted by Quartz, “This isn’t a story about leggings… it’s a tale of rural and suburban disenfranchisement, with MLMs offering a lifeline to desperate women.”
In conclusion, the allure of MLMs continues to draw women in, despite the overwhelming evidence of financial loss. They represent a complex intersection of aspiration and exploitation, where the promise of success often leads to disappointment. For those considering this path, it’s crucial to weigh the risks carefully and remain informed.
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