As discussions about legal marijuana continue, a pressing concern arises: how do we prevent teens from accessing it? A team of researchers from Johns Hopkins University suggests that we can tackle this issue proactively, using insights gained from the legalization of alcohol and tobacco. Here are four key recommendations they propose:
1. Keep Prices Elevated
The researchers indicate that adolescents are more likely to reduce their tobacco consumption when prices increase. Currently, marijuana is typically pricier than both tobacco and alcohol, which gives us a head start. It’s essential to maintain pricing that deters youth without pushing adult consumers back to illicit dealers. Focusing on controlling the pricing of individual joints and edibles—often more affordable for young people—will be crucial.
2. Regulate Retail Locations
Studies show that the proximity of marijuana sales to schools and parks correlates with increased substance use among youth. To mitigate this, marijuana retail outlets should be placed at a significant distance from these areas. Furthermore, limiting stores to selling only marijuana products could help. Strict age verification at the entrance is vital; retailers should not rely on visual estimates of age. Enforcing penalties for selling to underage customers can further discourage such practices.
3. Make Products Less Attractive to Youth
While teens may seek out marijuana intentionally, younger children might accidentally consume it, especially edibles. These products often resemble popular sweets and feature eye-catching packaging. Though unprocessed marijuana leaves are not harmful, edibles can produce strong effects that are dangerous for children. Therefore, legislation should mandate childproof packaging and limit appealing designs that attract young eyes—do we really need cartoons on these packages?
4. Tighten Marketing Regulations
Research shows that youth exposure to alcohol and tobacco advertising increases the likelihood of use. To avoid repeating past mistakes, marijuana marketing must be tightly regulated from the outset. This includes banning cartoon imagery, prohibiting ads during children’s programming, and avoiding glamorization of marijuana in media aimed at young viewers.
The researchers note that marijuana presents unique challenges compared to alcohol and tobacco, such as its easy cultivation and increasing use as a medical treatment. As we reflect on the history of youth access to alcohol and tobacco, we must take responsibility to ensure marijuana does not follow the same path.
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In summary, employing strategic pricing, controlling retail environments, making products less appealing to children, and regulating marketing can significantly reduce teen access to marijuana. As we navigate this evolving landscape, it is crucial to apply lessons learned from the past.