In a striking revelation about Americans’ aversion to dishwashing, a recent survey posed a fascinating dilemma: would you prefer a year without sex or the chance to never do dishes again? For 20% of participants, the choice was crystal clear — goodbye, intimacy and hello, a dish-free life!
Birds Eye partnered with Kelton Global to survey 1,014 individuals, uncovering just how much disdain people have for dish duty. The findings were surprising, as many participants expressed a level of loathing for washing dishes that rivals their feelings about abstaining from sex. On average, Americans reportedly spend six full days each year scrubbing dishes, which is quite a disheartening statistic. It raises the question: are we actually dedicating more time to cleaning than taking time off for vacations?
Additionally, 43% of those surveyed admitted to regularly arguing with family members or roommates over dishwashing responsibilities — sometimes even daily. It seems that while some avoid direct conflict, they might just be stacking dirty dishes higher and higher until someone is forced to tackle the mess.
Although the topic might seem a tad risqué for a frozen food brand like Birds Eye, there’s a method to their madness: they’re promoting a new line of sheet pan meals that only require one pan to wash afterward, compared to the six items typically needed for a standard meal. So perhaps you won’t have to forgo intimacy after all.
While the survey may not be the most rigorous study ever conducted, many can resonate with the sentiment. Doing dishes truly is a chore. In my own home, which lacks a dishwasher, I often feel like I’m living in the past, scrubbing pots by hand. I certainly wouldn’t have survived colonial times.
If you find yourself in a dishwasher-less situation, consider sharing this survey with your partner. You might just find a way to invest in that much-needed appliance. For more insights, check out this other blog post from our collection.
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Summary: A recent survey revealed that one in five Americans would prefer to give up sex rather than wash dishes ever again. This insight underscores the strong dislike many have for dishwashing, with the average person spending six days a year on the chore. Birds Eye is leveraging this sentiment to promote their new sheet pan meals, which significantly reduce the number of dishes needed for meal prep.